Storytelling as a Marketing Strategy for Food Businesses

Name: Storytelling as a Marketing Strategy for Food Businesses — CRAFT
Start: 2021-10-27T14:00:00-0400
End: 2021-10-27T15:00:00-0400

Wednesday, October 27, 2021
2:00 PM 3:00 PM 14:00 15:00

Google Calendar ICS

DATE: OCTOBER 27TH, 2021
TIME: 2:00 PM- 3:00 PM
LOCATION: ONLINE, ZOOM
REGISTER: CLICK HERE!

Join the Center for Women's Entrepreneurship (CWE), the Center for Regional Agriculture and Food Transformation (CRAFT), and Martina Di Folco for this informative and useful webinar.

Storytelling is a content marketing strategy focused on ways to share the story of a business, their products, and services. Storytelling is an incredible post-COVID-19 marketing strategy as it’s an informative but personal way to let consumers understand why your business is worth their interest. By attending the webinar, business owners will learn a set of actionable strategies on how to use storytelling in their digital marketing to increase customer engagement and loyalty, attract new customers and gain a competitive advantage.

Through a series of real-world examples of successful small food business experiences, you will learn about the science of storytelling and how it impacts on people’s behavior, the benefits of using storytelling within the food business environment, and how to craft an authentic story for your restaurant, food product, or agriculture business.

Presenter: Martina DiFolco, Food Innovation Lab Coordinator | CRAFT

Funding for this program was provided by a grant from the Hillman Family Foundation