Date: March 22nd, 2021
Time: 12:00 PM -1:00 PM
Location: Online, Zoom
Register: Click here

Join the Center for Women's Entrepreneurship (CWE), the Center for Regional Agriculture and Food Transformation (CRAFT), and Rachel Graper, serial Food Entrepreneur & Marketing Professional as she provides valuable guidance for food-based businesses to navigate the unique challenges and opportunities brought upon by the pandemic.

Through four interactive webinars on March 8th, 15th, 22nd, and 29th, we’ll explore marketing tactics and best practices to best communicate in today’s market. Business owners will learn tools and techniques to evaluate their sales models, create meaningful brand impressions, and meet their customers’ needs. Topics will include strategies to clearly communicate your brand message and maximize its impact through essential channels: website, email, social media, and more. Exercises will also include brand message building (for new businesses) and brand messaging audits (for existing businesses).

Webinar 3 - March 22: Marketing: Maximizing your Customer Outreach
This webinar will review the brand audits from the prior week and how to put your brand impression into practice. Strategic best practices for customer relationship marketing including goals, templates, and segmentation will be covered. Email marketing will be given special attention with practical examples and a review of current email marketing products. Topics such as lead generation websites, virtual and in-person events, and business partnerships will also be discussed.

The March Marketing Monday Series is part of the Back to Business: Recovery & Growth for the Food Industry programming.

Funding for this program was provided by a grant from the Hillman Family Foundation

EVENT CONTACT INFORMATION:
Kate Booker
412-365-1253
womens-entrepreneurship@chatham.edu