This webinar is part of a series of educational webinars for Grains Professionals. Register for all of the sessions below:
July 12th, 2021, 12PM EST - Branding Local Grains with Rachel Graper
July 13th, 2021 12PM EST - Marketing Local Grains with Rachel Graper
July 19th, 2021 12PM EST - Brewing Local with John Trogner of Tröegs Independent Brewing
July 26th, 2021 12PM EST - Know Your Malt with CNC Malt
August 2nd, 2021 12PM EST - Recipe Development with Local Grains with Erika Bruce of Le Beau Gateau
DESCRIPTION
Join Rachel Graper, a brand marketing professional, to learn about branding your local grains products successfully. Rachel will highlight various branding case-studies, specific to local and small grains, and point out what it means to have a strong brand with products that are utilizing local agriculture and processing facilities. This webinar format will be half lecture and half discussion , with an opportunity for participants to ask Rachel their questions as well. This webinar is part 1 in a Branding and Marketing discussion with Rachel. It is free to register and will be recorded for future use.
Rachel Graper
Rachel Graper is a brand marketer who specializes in building compelling narratives and marketing strategies. Over the past 15 years, she has worked in a variety of marketing roles from corporate (Heinz, GNC) to entrepreneurial endeavors, including Ideal Grain Free Granola. She partners with businesses and entrepreneurs to craft their unique brand positioning statements and select communication tactics which support their story. She earned an MBA at Carnegie Mellon University's Tepper School of Business and a B.S. in Hospitality Management at NYU.
