Date: March 8th, 2021
Time: 12:00 PM -1:00 PM
Location: Online, Zoom
Register: Click here

Join the Center for Women's Entrepreneurship (CWE), the Center for Regional Agriculture and Food Transformation (CRAFT), and Rachel Graper, serial Food Entrepreneur & Marketing Professional as she provides valuable guidance for food-based businesses to navigate the unique challenges and opportunities brought upon by the pandemic.

Through four interactive webinars on March 8th, 15th, 22nd, and 29th, we’ll explore marketing tactics and best practices to best communicate in today’s market. Business owners will learn tools and techniques to evaluate their sales models, create meaningful brand impressions, and meet their customers’ needs. Topics will include strategies to clearly communicate your brand message and maximize its impact through essential channels: website, email, social media, and more. Exercises will also include brand message building (for new businesses) and brand messaging audits (for existing businesses).

Webinar 1 - March 8: Sales: Maximizing your Offering
This webinar will provide best practices to implement during the pandemic with special attention paid to changing customer needs. Topics covered include understanding what you’re selling, your customer values, product versus service businesses, and how to examine the most profitable or efficient product in your line-up. During a pandemic, what opportunities can one uncover to meet customer needs and propel your businesses?

The March Marketing Monday Series is part of the Back to Business: Recovery & Growth for the Food Industry programming.

Funding for this program was provided by a grant from the Hillman Family Foundation

EVENT CONTACT INFORMATION:
Kate Booker
412-365-1253
womens-entrepreneurship@chatham.edu